the benefits of blogging
If asking you to write 500 words is the equivalent to asking you to saw off your own arm, then we’re guessing you’ve fobbed off the idea of having a blog for your business. As terrifying and painful as it may seem, knuckling down and writing regular blog posts is well worth the effort. Here’s why:
01. It Increases SEO
Blogging increases your chances of being found by search engines. Each blog post essentially becomes another web page on your site, therefore offering more content to be picked up by the search engine overlord, Google.
02. Helps To Build Up Your Subscribers
The idea behind this is quite simple – every time you publish a new blog post, your subscribers get a little tap on the shoulder via email. That’s a fairly valuable tool to help bring people back to your site on a regular basis, so you should try to give people as many opportunities as possible to sign up.
03. Two Words: Original Content
You can’t put a price on originality. Having a blog allows you to showcase great original content which can then be used across your social channels. By doing this it sends a message to search engines and lets them know your site is still alive, kicking and keeping its readers entertained.
04. Show And Sell
A blog is the perfect way to sell yourself or your product in a more subtle way. It allows you to showcase your area of expertise and earn credibility, with the goal of becoming the go-to-guy in your industry or might just be what your customer needs to get them over the line.
05. Content Marketing For Days
Your blog should be at the heart of all your content marketing efforts. Getting your mitts on post-worthy content can be a difficult task at times, so having a consistent and active blog schedule can provide a bit of respite from this.
Not only are you increasing your online findability and industry credibility, you are creating original content ready to be rolled out via your social channels. Just think, that’s an extra hour you don’t have to spend trawling through Pinterest for another inspirational quote.
06. It Keeps The People Coming Back
If you aren’t constantly refreshing your products or services (who is?) on your website than what’s keeping your audience from coming back? Your blog, gives them a reason to want to check on to see what’s up.
There’s no denying business blogging can be mind boggling. But the one thing that you need to remember is the interconnectedness between your blog, SEO and social media and how they all rely on one another to achieve a common goal, which is to generate leads and direct some action to your website. You’ve got this!